CBKCreated by Keela

Free business idea audit

CEO Snapshot

Get a clearer read on whether your idea is ready to test, needs tightening, or is quietly asking you to slow down before you spend more money.

ClarityDemandMoneyExecution

Step 1

Start with the idea.

Step 2

Score the business foundation.

Offer clarityCan a stranger quickly understand what you sell, who it is for, and why it matters?
Buyer proofHow much real-world evidence do you have that people want this?
Problem strengthHow painful, urgent, useful, or emotionally desirable is the problem you solve?
Reason to choose youIs there a clear reason someone would pick your offer instead of the obvious alternative?

Step 3

Check the launch risk.

Pricing confidenceDo you know the price, costs, margin, and what makes the offer worth it?
Speed to testHow quickly can you put a simple version in front of a real buyer?
Path to buyersDo you know how the right people will find this offer?
Execution capacityCan you realistically build, list, deliver, and improve this without burning out?

Keep your result

Email yourself the snapshot.

Send the score and recommendation to yourself so you can come back to the decision with a clear head.

How to read it

80-100

Strong enough to test. Keep the first version simple and collect buyer proof.

60-79

Promising, but one weak area could slow you down. Fix that before adding more.

40-59

Needs clarity or validation. Shrink the idea until it can be tested quickly.

Under 40

Pause spending. Clarify the buyer, the offer, and the proof before building.